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You wake up and wash your hair with the shampoo you're so used to. You've still got 5 bottles of it, because they were on offer. And these days you have to wash your hair every day, otherwise it gets greasy and frizzy so quickly.
You smear your face with a cream from a big jar, and pop an extra one in your handbag because you know you'll need some more later in the day.
The jar just doesn't fit in your bag.. oh crap, if only I had a smaller jar... Hang on a minute... Why do I have so much plastic packaging lying around, and does it even work?
Shouldn't I try something else for once? I'm not seeing any improvement in my hair and skin at all. You look at the ingredients list on the back of the bottle and see: Aqua, Alcohol and a mega long list of other ingredients you can't even pronounce.
You feel a strong urge to chuck everything in the bin straight away and head back to the chemist this afternoon to look for something else. But where does all that waste end up? And why does it come in such big bottles and jars anyway?
All these thoughts are driving you mad, so you decide to leave everything and do absolutely nothing for a while.
But something has woken up inside you: something has to change!
We totally understand the need for sustainability and natural products. Large-scale use of personal care products simply has an effect on nature; there's no denying it!
The main ingredient in most conventional personal care products is 'Aqua'; that's right! Water! Essential for a healthy life, but also essential when using synthetic substances that are dangerous to the consumer when undiluted.
A large amount of water also means a lot of volume, and therefore big packaging. On top of that, water is a breeding ground for micro-organisms that can easily multiply. So the big bottle has plenty of room to list a whole range of preservatives needed to prevent this.
So one solution to this problem would be: no more synthetic substances in cosmetics, and making your own products fresh. YES!
You know exactly what you're putting on your skin and hair, and you choose the pure properties of the raw ingredient.
You're tapping into 6000 years of natural wisdom, influenced by Ayurveda, Chinese herbal tradition, ancient Egyptian herbal knowledge, aromatherapy, Native American herbalism, European folklore and a wealth of knowledge from herbalists and phytotherapists past and present.
It's naturally "natural", in other words it comes straight from nature without any synthetic additives. By the way, this shouldn't be confused with chemical! Plants, for example, contain thousands of chemical compounds. Getting the right extracts out of botanical ingredients takes a chemical process, which can be as simple as heating or cold-pressing the ingredient. Besides, in fact everything around us is chemical, we are chemistry, and that includes both synthetic and natural substances.
You help raise awareness of everything our planet has to offer and needs. You bring nature a step closer to people.
In many cases natural substances are just as effective as their synthetic counterparts. In some cases they're even better, because with synthetic substances you're often dealing with an isolate, whereas the natural version contains the whole spectrum of chemical compounds, which means the substance often works more "holistically" in or on your body.
That said, this doesn't mean that synthetic ingredients are all bad by definition and natural ingredients are all good by definition. Natural can mean different things. It's about the awareness, curiosity and responsibility you can take on when you make the switch to natural choices.
Then check out our other blogs for fun tips and information to start your journey.
Caring for your face, a routine in 3 steps
Author: Malou Hofmann
