What is O2M?

Our O2M Emulsifier is a plant-derived cleansing ingredient produced through mild, modern esterification and emulsification techniques based on natural fatty acids. This delivers a particularly skin-friendly ingredient with a renowned oil-to-milk transformation and clean rinse. It is known as a reliable base for gentle yet effective cleansing.

Upon contact with water, the oil transforms into a creamy milk that loosens and washes away dirt, excess sebum and even water- and makeup. The skin feels comfortable and it leaves no greasy layer behind.

Due to its mild composition, O2M supports the natural skin balance and helps maintain comfort during daily cleansing. Its versatile character makes it ideal for oil cleansers, balm cleansers, milky gels and gentle makeup removers within minimalistic skincare routines.

What are the benefits of O2M?

Gentle yet thorough cleansing
Effectively dissolves makeup, SPF and excess sebum and rinses off as a gentle milk, without disrupting skin balance.

Supports the skin barrier
Helps maintain the natural lipid balance, so the skin feels supple and comfortable after cleansing.

Confirmed mildness
Tested as non-irritating for skin and eyes, making it suitable for sensitive skin types as well.

Silky smooth skin feel
Leaves the skin feeling clean, fresh and soft, without greasy layer or sticky residue.

Versatile in use
Suitable for oil-to-milk cleansers, balm cleansers, milky washes and makeup removers.

Natural and responsible
100% naturally derived and biodegradable, for conscious daily cleansing.

Helps keep pores clean
Through effective yet gentle removal of dirt and sebum, skin appears fresher and clearer.

How do you use O2M?

Oil-to-milk cleanser
Use 10–20% O2M in combination with 80–90% vegetable oils. Apply to dry skin, gently massage and emulsify with water into milk, then rinse off.

Balm cleanser
Use 5–15% in combination with 70–85% oils and butters and 5–10% wax for firmness. Apply to dry skin and remove with water or a warm cloth.

Milky or gel cleanser
Use 1–3% as mild emulsifying support in aqueous formulas, optionally combined with a gentle glucoside for lightly foaming cleansing.

What makes O2M so special?

The oil-to-milk experience makes cleansing gentle, effective and sensory at the same time. During massage, the texture feels rich and nourishing, after which it transforms with water into a creamy milk that rinses clean without residue. Combined with confirmed mildness and naturally derived origin, O2M is a modern base for calm, effective and skin-friendly cleansing that fits perfectly within a minimalistic care routine.