In 2016 Nevil planted the very first seed for Natural Heroes, literally in his parents' kitchen. It soon outgrew that space and moved to Utrecht.

Within four years, this family-driven mission grew into a business with a million euros in revenue, without any outside investors. But it didn't stop there.

This was the year Nevil and Malou met and everything fell into place thanks to their shared vision of pure, sustainable and healthy living.

We moved to bigger premises in Utrecht, and with Malou as the face and head of R&D, our mission became stronger than ever.

We gave Natural Heroes a fresh new look and launched our first finished product: the All Purpose Balm.

We also bought an American school bus and converted it into a second home on wheels, so we could visit our farms across Europe.

In this hugely productive year we worked almost day and night, started our YouTube channel and came up with the basis for our ‘lab in a box’ DIY Kit.

This was one of the tougher years. Growth fell somewhat short of what we had expected, which led to weaker results.

But the year ended well, with the birth of our daughter and a new business partner joining the company.

The year we doubled to €4 million in revenue, launched a successful crowdfunding campaign, brought 20 new finished products to market and welcomed our second daughter, just 3 hours before our Black Friday sale went live.

It was also the year we took our first trip in the school bus and visited some beautiful farms in Portugal and Spain.

• Launch lots more products

• Sell in all (EU) countries

• Organic certification (Ecocert)

• MSDS / GCMS for every product

• Create an online course

• Release bulk versions of every product

• Plant 1 million trees