Ready-made products for your natural routine..
Do you want to stay updated on offers, (giveaway) actions and recommendations? This way you won't miss out on anything! Not too often, we promise.
You can unsubscribe at any time.
Help us make 1 million bathroom cabinets 100% natural. You receive 7% to 9% fixed interest per year. Store credit is separate from that.
And that without a marketing team. Help us with the next step!
100k
orders per year
€20.500.000
Revenue since 2016
500k+
orders since the beginning
63%
revenue from returning customers
100% Natural DIY Beauty & Household products.
From ready-made deodorant, to DIY kits, to individual raw materials.
We also sell the raw materials and make all recipes available.
Many brands present themselves as greener than they are. We do the opposite: full label disclosure, in-house production, and recipes you can copy yourself.
Our customers share what they make: their own deodorant, their soap, their creations. That's the difference between a webshop and a brand—and the reason they still come back after ten years.
Need a new ingredient for our "farm to table" line? Then we hop in our school bus and drive there (yes, really!). No middlemen, no anonymous containers from the port. This way, we know exactly what's in each bottle.
Mixing, filling, labeling, packing. Own production means better margins and never "sold out" again. Forty cents of every euro raised goes to the stock and production capacity you see here.
“As a family business, we take it for granted to let our friends, family, and customers grow with Natural Heroes. This crowdfunding is our way not only to raise capital but mainly to write a larger story for a sustainable future with you.”
We are one percent of the 'Natural cosmetics' market in NL. That's where our space is.
€110 billion
the European cosmetics market
€12 billion
"Natural cosmetics" is 11% of that
€400 million
"Natural cosmetics" market in NL
1%
Our market share in NL of that
Ten years, no investors, one big dip. This is the real chart—not the polished version. Solid line = revenue. Dashed line = orders.
| Jaar | Omzet |
|---|---|
| 2017 | €286k |
| 2018 | €452k |
| 2019 | €649k |
| 2020 | €1,5 mln |
| 2021 | €2,0 mln |
| 2022 | €1,8 mln |
| 2023 | €2,5 mln |
| 2024 | €4,1 mln |
| 2025 | €4,6 mln |
| 2026 (schatting) | €5,4 mln |
We'd rather tell you exactly what we spend it on than ask you to go on a feeling.
Investment analysis
Choose the investment level that best fits your financial goals and risk appetite. Carefully consider the options available and how they align with your future plans.
Choose the level that suits you. Interest, duration, and repayment are fixed in the bond terms. The discounts and extras below are optional: they belong to your investment but are not part of the bond terms and may change. Investing from Belgium? A legal maximum of €5.000 applies.
Entry level for those seeking stable returns.
Higher return and a longer term.
The highest return and full access.
Move the amount and see directly what you have left over. The duration depends on your deposit.
Falls into the Megaheld level · 8% interest per year · duration 5 year
Jaar 1: ± €67 rente per maand · vanaf maand 13: ± €244 per maand (rente + aflossing)
Indicative. The interest runs on the amount that is still outstanding: year 1 is free from repayment, then you repay monthly. Return is not guaranteed.
From €1,000, in increments of €1,000. The amount determines your interest and term.
Still unsure or have questions? Schedule a no-obligation call and we will walk through everything together.
Complete your registration and pay with iDEAL or by bank transfer.
You can monitor the status and payments on our online dashboard.
Frequently asked questions about the bond, interest, and risks.
A bond is simply a loan that you as an investor provide to a company or government. You lend money, receive interest for it, and your principal is repaid in agreed installments.
No. You are buying a bond: a loan to Natural Heroes B.V. You do not become a co-owner and you do not receive a share of the profits.
Instead, you receive a fixed interest rate per year (7 to 9%, depending on your investment) and your investment is repaid according to a fixed schedule. The interest rate is set in advance in the bond terms and does not depend on a share price or on our profits.
In the first year we don't repay any principal. You receive interest on your full deposit every month, paid on the 1st of the month.
After that, your deposit comes back in equal monthly instalments: interest and repayment combined — 24 instalments on the 3-year bond, 48 on the 5-year bond. Each instalment is the same amount; the interest part shrinks while the repayment part grows.
At the end of the term your full deposit has been repaid. The calculator on this page shows month by month what this means for your amount.
We make natural care: oils, deodorant, soap, lip balm. And we sell the raw materials so you can make it yourself. Most of it comes from our own factory.
We have been around since 2016. Since then, we have generated over €20.5 million in revenue over more than 500,000 orders, and 63% of that revenue comes from returning customers. We have fully self-financed this for ten years, without a single investor.
This bond is the first time we are attracting external money.
This is a loan to a company. The bonds are unsecured and subordinated: there is no collateral and in case of bankruptcy, other creditors come first. The deposit guarantee scheme does not apply. If things go wrong with Natural Heroes, you could lose part of your investment, or all of it.
What makes the risk smaller: we have been operating for ten years, we have self-financed throughout this entire period, we have our own factory and a customer base where almost two-thirds consists of returning customers. This is not a startup that has just started.
You will receive the information document, the bond terms and conditions and the investor analysis before you sign. Read them, and then decide.
No. No entry fees, no management fees, no fees upon repayment. The amount you enter is the amount that earns interest.
Interest is credited on the 1st of every month, for the month before. The first year is repayment-free; then you get your principal back in monthly installments. As your principal returns gradually, the interest is on the outstanding amount.
What the Tax Authority does with your principal and interest depends on your own situation. We cannot fill that in for you — consult your own advisor.
On top of your interest you receive a one-off 2% store credit, calculated over your deposit. You receive it once your deposit has arrived. Invest €5,000 and that's €100.
You spend it in our own web shop, on anything we sell. It is separate from your interest and doesn't come out of it.
The store credit is a voluntary extra and is not part of the bond terms.
We don't withhold any tax: you receive your interest gross.
If you invest privately, the bond falls under box 3 (wealth tax) for most private investors in the Netherlands. You don't pay income tax on the interest itself; the value of your bond counts towards your assets on 1 January.
If you invest from a company (BV), the interest is profit on which you pay corporate income tax.
This is general information, not tax advice. Unsure about your situation? Ask your accountant or advisor.
Yes. In addition to individuals, legal entities can also register, such as a BV, a holding company, or a foundation.
You will then enter the details of the legal entity, and we ask for the details of the ultimate beneficial owner (UBO). That is a legal requirement, not an additional hurdle from us.
Not sure if your situation fits? Schedule an appointment, and we'll go over it together.
Yes. Belgian investors are legally capped at €5.000 per investor in this offering (de minimis exemption). Dutch investors have no personal maximum. The exemption also has an overall cap: the Belgian part of this offering may total at most €500,000. Once that ceiling is reached, we temporarily cannot accept new Belgian subscriptions.
INVESTMENT DISCLAIMER: Natural Heroes B.V. Invest with care. You may lose (a portion of) your investment.
Capital risk: This is a business loan, not a savings account. The interest is fixed at 7% to 9% per year. The payment of it is not guaranteed and depends on the company's performance. The bonds are unsecured and subordinated: there is no security right, and in bankruptcy, other creditors come first.
Locked resources: Your investment is locked for a fixed period of 3 years (up to €4,000) or 5 years (from €5,000). There is no secondary market, and early withdrawal is not possible.
No AFM supervision: This offer is under an exemption, which means there is no approved prospectus and no supervision by the AFM.
Required action: Read all official documentation (Information document, Bond terms, and Investor analysis) carefully before investing. Only invest money you can afford to lose.
Help now to build the company. Invest in our campaign.
Bond · 7% to 9% fixed interest per year · unsecured and subordinated
